If you watched the Super Bowl this year, you might have caught the Somebody ad—a powerful commercial that has stayed with me. Watching it, I found myself full-on crying as a group of children and their “grown-ups” stood together, boldly affirming their worth with the simple yet profound statement: "I am somebody." The message was so direct, so sincere, and so deeply connected to the values I hold as a parent practicing the RIE® approach.